About the project
Custom package design project including brand guide (logo, colour palette, typography), 2 different types of package designs (glass bottle and boxed wine) with 3 different flavours (red, white, rose).
Brief Rationale
Night Owl Winery is a small vineyard located in North Kelowna in Okanagan Valley. They have been producing organic wines that won several awards.
Their goal is to introduce high-quality wines at affordable prices to a young audience (25-35).
Design Approach
• Use imagery of owls in an officer approach
• Have decent white spaces
• Design that is eye-catchy on the wine shelf or on the dinner table
Other Items
A clean and elegant logo can be applied to various different items.
Design Process
This project was started with research including field study and competitor analysis, then I made a mind map and small sketches. Visualization through hand drawing is always great to help me to organize my idea and proceed to the next step. For this packaging design, I decided to draw owls in a realistic style to match the overall design theme.
Programs used: Photoshop, Illustrator, InDesign