About the Company
Bluebird Provisions is a bone broth brand based in Vancouver, Canada, founded in 2017.
Bluebird initially entered the market by selling its Certified Organic Bone Broth in various grocery stores across Vancouver, including Whole Foods, SPUD, Choices Markets, and Meridien Meats.
In 2021, they introduced a new line of high-protein bone broth powders. Additionally, the brand expanded its reach to the USA in the same year, experiencing growth in an entirely new market.
In 2023, Bluebird Provisions innovatively launched a line of dog bone broth, serving as a high-protein meal topper designed for picky eaters.
Now, you can conveniently find Bluebird Provisions' bone broth online by purchasing directly from their website or on Amazon (available in the USA and Canada). Moreover, their products are stocked in various grocery stores across Canada, such as Whole Foods, Healthy Planet, IGA, Nesters, Buy Low, Urban Fare, Nature's Fare, Ambrosia, SPUD, Blush Lane, and more.
Role
In this project, my main role was to design the main illustration for the package and the layout of the surface. While the final adjustments to the layout design were made by the art director, working with her provided me with valuable learning experiences and abundant feedback.
Illustration Test Samples
Final Illustration (Full Coloured/Anchor Points/Linework)
Information Cards on the Website
Final Package Design