Introduction
Branding a pediatric dentist named “Beluga Dental Clinic” in the Hastings Sunrise area. Since dentists are scary places for many children, my aim is to create a safe and friendly atmosphere with my design skill. My target audience is children and their families in the local community.
Design Problem
1. Make my target audience (children) feel safe, clean and friendly to the dentist
2. For children’s parents, feel friendly yet professional (not too casual)
3. Try to make a fun atmosphere that encourages to make follow-up appointments
•Age: Children(newborn to teens) and their parents (mid-30-50 s)
•Work: Parents/full-time workers in the service industry, Kids/Elementary school students
•Affinity: Multi-sports participation, watching evening family shows together
•Home: Own in Hastings Sunrise area
•Other: Wants friendly service and value for growing kids, researches online information before investing
•Motivation: Health, Fun, Happy, Friendly, Good quality, Safety
Naming
Note: Beluga is a popular animal among children, known for its friendly character and smiley face. I think designing a mascot and logo featuring Beluga will attract my target audience.
Tagline: “For Your Future Smiles.”
Environmental Designs
Following the branding guide, both inside and outside environments are not too clinical yet keep a clean and professional atmosphere.
Collateral Items
Those items are for the main target audience(children), they are useful in daily life and support all other brand items.
Programs used: Photoshop, Illustrator, Indesign